Strategy

Using robust methodologies, we tailor innovative strategies for the unique business models of our aviation clients, guiding them towards sustainable market growth and profitability.

Our Strategy Solutions

Airline start-up

Mergers and Acquisition

Strategy development

Restructuring

Sustainability

Airline Start-up

Our experienced team have built and established several airlines from scratch. Having experts in all relevant functions, we provide comprehensive services from AOC application support, to network planning and customer experience design.

Airline Start-up

Description

Based on thorough market analysis and industry best practices we define a comprehensive business model ranging from MRO to Customer Experience design. By supporting start-up airlines from the initial feasibility study to the first take-off, we ensure that the new airline can be launched in a holistic set-up within the time frame. We offer advisory services to governments and investors in airline start-up or airline privatization in a modular approach.

Airline start-up

Benefits

  • Comprehensive support from your first idea through to your inaugural flight
  • Efficient use of resources and faster route to the market
  • Comprehensive business model based on thorough market analysis and industry best practices
  • Hands-on start-up support covering AOC application, from flight planning to hiring

Mergers and Acquisition

Following the successful airline consolidation in the USA, carriers from Europe and the African continent are preparing to merge with competitors and/or partners.

Mergers & Acquisition

Description

Our experts support clients from the buyer side to evaluate potential targets and to identify strategic fits and synergies. As neutral advisors, we holistically assess potential M&A targets regarding the status quo and potential synergies based on our in-depth expertise, ranging from sales & revenue management to network and fleet. Our comprehensive functional and geographic know-how is a key asset when conducting the technical due diligence for airlines and investors.

Mergers & Acquisition

Benefits

  • Unbiased recommendations on target acquisitions and support in leveraging synergies after the acquisition
  • Validation of the existing business plans of airlines and airports during a commercial due diligence
  • Confidence that you are equipped with the necessary insights to make informed decisions

Strategy development

As the aviation industry faces constantly external shocks such as Covid-19, supply chain shortages etc., airlines and airports have to ensure that their business model is resilient to crises and prepares them to outpace their competitors in terms of growth.

Strategy development

Description

Our strategy development framework provides a systematic approach, which allows us to derive a holistic and sustainable strategy based on both internal and external analysis. Throughout the process, we engage in discussions with our airline and airport clients to define, refine or validate their business model.

We support our clients by jointly developing strategies that enable them to be better positioned for the future and to adjust their market approach when needed.

Strategy development

Benefits

  • Assessment of financial implications of the strategy, enabling informed decision-making and effective resource allocation
  • Collaborative process to define, refine or validate the business model or your airline or airport
  • Alignment of operations with market realities and strategic goals

Restructuring

Urgent action is necessary if your airport or airline is suffering from heavy losses or when drastic external influences force you to make changes. To secure the liquidity of your company your short-term goals will be to assure the operational cash flow and reduce further financial losses.

Restructuring

Description

Our experts analyze all revenue and loss drivers to define short term measures for your operations, work force and processes. By stabilizing your company in the longer term, we help you to create flexible and cost-effective structures to enable you to respond better to changing market conditions. We participate actively in your restructuring process by providing implementation assistance, management including shadow management and accompany your vital stakeholder communication. We identify the possibilities of reorganization and can also restructure your company in preparation for privatization.

Restructuring

Benefits

  • Comprehensive assessment of the status quo based on industry benchmarks
  • Identification of all areas of improvement in alignment with all functions
  • Support to identify strengths and opportunities for enhancement, followed by support in implementing the suggested measures
  • Expertise in all airport and airline functions

Sustainability

The aviation industry is by default not green and never truly can be. Yet, we can strive to become as sustainable as possible and help fight against climate change while still promoting international exchange and travel. External and macroeconomic factors (regulations, public interest etc.) are driving forces pushing these new trends towards implementation.

Sustainability

Description

Lufthansa Consulting offers a wide range of “green services” for our aviation partners. From support in reducing CO2 emissions through to better fuel efficiency strategies, Sustainable Aviation Fuel (SAF) utilization with guidance to ensure a successful green certification such as Science Based Target Initiative (SBTi).

We help our clients to align their strategies with the Sustainable Development Goals (SDGs) of the United Nations, including the achievement of the Global Reporting Initiatives (GRI) Standards, which remain the most widely used sustainability reporting standards globally.

Another core area is the development of CO2 compensation strategies (green fares), motivating their clients to partner with our clients in order to reduce their own sustainable targets. We transform our clients into “green companies” providing green mobility in connection to our client’s services, green business models CANVAS, with the required green infrastructure (vertiports and sustainable airport energy provisions) through to sustainable customer journeys.

Sustainability

Benefits

  • Reduce CO2 emissions
  • Transform your company and ensure your visibility as a “sustainable aviation provider”
  • Excellent preparation for a green certificate and UN green standards
  • Reap the financial benefits of “green aviation” (no fines, less taxes, fuel reduction)

Our Sustainability Services

How can we help with our airline & airport consulting services?

Get in touch with our team of experts to discuss how we can help you fulfill your business aspirations.
We look forward to hearing from you.